Monthly Archives: December 2013

Is Smucker’s Business Portfolio producing the right revenue for the company to be recongized as the market leader within their industry?

Diane Moran’s Smucker’s Case Study:

Smucker's Microwaveable Hot Caramel Topping

Smucker’s Microwaveable Hot Caramel Topping (Photo credit: theimpulsivebuy)

Smuckers case study 12.1

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Will these business changes help Southwest Airline’s Business Strategy?

Southwest Airlines Email Marketing - Napkin Ca...

Southwest Airlines Email Marketing – Napkin Campaign (Photo credit: djwaldow)

Diane Moran’s audit of Southwest Airline

BWI Airport Southwest Airlines

BWI Airport Southwest Airlines (Photo credit: andynash)

Southwest case study audit 12.1

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Is Whole Foods battling with its business strategy or is it moving in the right direction?

English: The interior of the largest Whole Foo...

English: The interior of the largest Whole Foods in the United States, located on Houston Street in the East Village of New York City. (Photo credit: Wikipedia)

Diane Moran’s WFM audit: Whole Foods Market case study Audit 12.1

English: A typical Whole Foods Market grocery,...

English: A typical Whole Foods Market grocery, located in Redwood City. (Photo credit: Wikipedia)

 

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